How to increase the domain value
before putting it up for sale
Like I mentioned earlier
an old domain name has a bigger SEO value to it than a new one.
You can help to increase this value by actually putting up a
small website with some basic content that search engines like.
I will go over this more carefully in the next
part of "Buying and selling domains" but I just want to mention
a few essential ingredients that goes for all SEO. Search
engines, especially Google, loves sites that has a privacy
policy page and a contcat page. Also it likes if you have a blog
linked from it. The blog doesnt even have to be that big; just 2
-3 blog posts will do. Make sure you link back to your website
from the blog because the more backlinks you have the better
rank you will get.
Basically, the more effort you put in the more you will get paid
for your domain/website. Yes, you can also choose to sell the
actualy website and not just the domain.
Promoting the domain and
sending traffic to it will of course increase the value of the
domain. Most websites like SEDO have their own tracker to
measure the traffic to your site if you park it. To not have to waste hours and
hours on promoting you can actually use a trustworthy
PTC site to link to
your domain to increase the traffic. I recommend buying a static
banner rather than buying visitors. The reason for this is
that you will get loads of traffic ant a steady pace and
still not have to pay more than $30-$40 for it. Also a buyer
might back out if the domain suddenly goes from zero to
50,000 visitors per day. He will suspect something fishy.
I will not put any morale values into this, you decide
how you get your traffic and how much you want to get paid for
your domain.
Hosting a
domain to raise it's value.
When
trading with domains that you intend to display on
your own website you need a webhost. There are
hundreds of webhosts out there that offer unlimited
domains on one account and you will need this!
At cheapwebhotel.com you can find a great up to
date list of webhosts that will not rip you off.
Cheapwebhotel have compared support, prices and
features and put them together in a list that is
easy to understand.